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THE MARKETING JACK
Helping you build your own Story
Welcome to Blogs
Our Blogs for education are the perfect resource for budding marketers looking to learn more about marketing strategy. Our blogs have been praised by leading organizations, and have garnered over 10,000 views.
By reading our blogs, you'll get a glimpse into the thought processes and strategies used to create efficient marketing plans that drive tangible business results.
Amos Faulkner
Nov 4, 20244 min read
Craft a Powerful Content Personalization Strategy: Engage Your Audience Like Never Before
Why is content personalisation important in this age of marketing and how can it help with your company's valuation?
10 views0 comments
Jack of Marketing
Aug 29, 20243 min read
How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon
In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...
7 views0 comments
Jack of Marketing
Apr 17, 20243 min read
Luxury Brands-Change in Marketing Strategy over the Years
What has been a significant change in the marketing strategy of luxury brands in recent years
9 views0 comments
Amos Faulkner
Mar 30, 20243 min read
Innovative Marketing Strategies: Standing Out in a Competitive Market
How do you stand out in a competitive market? Does your marketing strategy really portray who you are? Find out through this guide
15 views0 comments
Amos Faulkner
Feb 19, 20244 min read
Cultivate Digital Innovations to Accelerate Business Expansion
What are the various strategies you can use to make the most of digital advancements for the benefit of your business?
14 views0 comments
Jack of Marketing
Feb 5, 20243 min read
Why is Starbucks France still struggling to make a profit?
After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?
32 views0 comments
Amos Faulkner
Oct 19, 20233 min read
Thriving Beyond Limits: Essential Actions for Accelerated Business Growth
From establishing valuable connections and navigating financial landscapes to fine-tuning your marketing, what steps you can take to grow
27 views0 comments
Jack of Marketing
Jul 14, 20233 min read
How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?
How did Nike tap into disruptive marketing through its "Dream Crazy" campaign
1,542 views0 comments
Jack of Marketing
May 19, 20236 min read
Why was Pepsi's Kendall Jenner ad a marketing disaster?
Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?
3,730 views0 comments
Jack of Marketing
Apr 18, 20235 min read
How iconic was the "Share a Coke" campaign?
What was so iconic about the campaign and how did it manage to go viral across the entire globe
3,529 views0 comments
Jack of Marketing
Apr 2, 20233 min read
How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?
How can the jobs-to-be-done framework help your marketing needs?
468 views0 comments
Jack of Marketing
Mar 4, 20233 min read
How can consumer insights help your Marketing strategy?
How can consumer insights lead you to make a better marketing strategy
42 views0 comments
Jack of Marketing
Feb 26, 20232 min read
4 Steps on how to make a career in Marketing
You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article
38 views0 comments
Jack of Marketing
Feb 5, 20234 min read
How is the cost of living crisis affecting your brand's purchase?
What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?
29 views0 comments
Jack of Marketing
Jan 23, 20234 min read
How do you define a good Marketing Strategy?
What defines a good marketing strategy and how can you make one?
67 views0 comments
Jack of Marketing
Jan 15, 20234 min read
Brand Identity & Brand Image-What is the difference?
What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?
30 views0 comments
Jack of Marketing
Nov 26, 20224 min read
5 ways to increase Business Growth
Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?
38 views0 comments
Jack of Marketing
Sep 4, 20226 min read
When to innovate in FMCG and E-commerce?
When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?
30 views0 comments
Jack of Marketing
Jul 29, 20222 min read
Dimension of Ease in Brand Marketing
Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan
36 views0 comments
Jack of Marketing
Jul 16, 20223 min read
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
188 views0 comments
Elijah Dawson
Jun 30, 20223 min read
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
21 views0 comments
Jack of Marketing
Jun 5, 20224 min read
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
488 views0 comments
Jack of Marketing
May 1, 20224 min read
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
336 views0 comments
Jack of Marketing
Apr 16, 20224 min read
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
666 views0 comments
Jack of Marketing
Apr 12, 20225 min read
The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?
79 views0 comments
Jack of Marketing
Mar 26, 20225 min read
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
414 views0 comments
Vijeta Chaudhary
Mar 5, 20225 min read
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
91 views0 comments
Saurabh Bajaj
Feb 26, 20227 min read
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
91 views0 comments
Saurabh Bajaj
Feb 20, 202210 min read
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
128 views0 comments
Saurabh Bajaj
Feb 6, 20227 min read
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
157 views0 comments
Saurabh Bajaj
Jan 30, 20227 min read
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
913 views0 comments
Saurabh Bajaj
Jan 23, 20226 min read
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
168 views0 comments
Saurabh Bajaj
Jan 17, 20226 min read
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
265 views0 comments
Sundar Kondur
Jan 9, 20226 min read
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
423 views1 comment
Jack of Marketing
Jan 3, 20222 min read
How did Spider-Man: No Way Home did so well at the box office despite a pandemic?
How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success
53 views0 comments
Jack of Marketing
Dec 13, 20216 min read
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
448 views0 comments
Jack of Marketing
Sep 13, 20218 min read
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
14 views0 comments
Jack of Marketing
Jun 21, 20216 min read
Utterly Butterly Delicious Marketing strategy of Amul
How was Amul able to turn around its marketing strategy with more creativity and personalisation
79 views0 comments
Jack of Marketing
Jun 21, 20216 min read
Ritz-Carlton Business Strategy: Maximum Customer Satisfaction
This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...
131 views0 comments
Jack of Marketing
Apr 12, 20214 min read
How innovation in Packaging changed the fate of Parachute Oil
How innovation in Packaging changed the fate of Parachute Oil
55 views0 comments
Jack of Marketing
Mar 13, 20215 min read
The Business of In-Film Product Advertising
the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...
15 views0 comments
Jack of Marketing
Mar 13, 20216 min read
How to deliver a Killer Advertising Brief? Top 5 questions to ask!
This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...
44 views0 comments
Jack of Marketing
Mar 13, 20214 min read
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...
400 views0 comments
Jack of Marketing
Jan 23, 20212 min read
Why Brand Managers should learn about Cultural Differences
How can brand managers take cultural differences as a learning when penetrating into untapped markets
45 views0 comments
Jack of Marketing
Jan 12, 20215 min read
Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company
What advice would the country manager at Kraft Heinz give to budding managers- check it out here
75 views0 comments
Jack of Marketing
Dec 14, 20202 min read
Why is Inbound Marketing important?
Questioning why is Inbound marketing important
33 views0 comments
Jack of Marketing
Dec 10, 20204 min read
Estée Lauder Companies Inc: Story of beauty and aspirations
How Estee Lauder made one of the biggest cosmetics companies from scratch
22 views0 comments
Jack of Marketing
Dec 3, 20203 min read
Marketing Psychology Hacks
As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...
37 views0 comments
Jack of Marketing
Nov 18, 20203 min read
What does 'Positioning' by Al Ries and Jack Trout teach you?
Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?
62 views0 comments
Jack of Marketing
Nov 7, 20203 min read
The Laws that stood out in the 22 Immutable Laws of Marketing
There were a couple of laws in the book that I did not agree but there were some which really stood out.
116 views0 comments
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