How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
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Jack of Marketing
Jun 5, 20224 min read
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
472 views0 comments
Jack of Marketing
May 1, 20224 min read
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
321 views0 comments
Jack of Marketing
Apr 16, 20224 min read
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
655 views0 comments
Jack of Marketing
Apr 12, 20225 min read
The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?
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Jack of Marketing
Mar 26, 20225 min read
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
383 views0 comments
Vijeta Chaudhary
Mar 5, 20225 min read
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
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Saurabh Bajaj
Feb 26, 20227 min read
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
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Saurabh Bajaj
Feb 20, 202210 min read
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
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Saurabh Bajaj
Feb 6, 20227 min read
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
157 views0 comments
Saurabh Bajaj
Jan 30, 20227 min read
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
912 views0 comments
Saurabh Bajaj
Jan 23, 20226 min read
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
168 views0 comments
Saurabh Bajaj
Jan 17, 20226 min read
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
265 views0 comments
Sundar Kondur
Jan 9, 20226 min read
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
417 views1 comment
Jack of Marketing
Jan 3, 20222 min read
How did Spider-Man: No Way Home did so well at the box office despite a pandemic?
How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success
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Jack of Marketing
Dec 13, 20216 min read
What’s the reason behind the massive success of Domino’s?
The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world
442 views0 comments
Jack of Marketing
Sep 13, 20218 min read
Vegemite iSnack 2.0: A lesson in brand management
This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...
13 views0 comments
Jack of Marketing
Jun 21, 20216 min read
Utterly Butterly Delicious Marketing strategy of Amul
How was Amul able to turn around its marketing strategy with more creativity and personalisation
79 views0 comments
Jack of Marketing
Jun 21, 20216 min read
Ritz-Carlton Business Strategy: Maximum Customer Satisfaction
This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...
130 views0 comments
Jack of Marketing
Apr 12, 20214 min read
How innovation in Packaging changed the fate of Parachute Oil
How innovation in Packaging changed the fate of Parachute Oil
54 views0 comments
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