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Jun 30, 20223 min read

How To Reach Your Customers With Traditional and Digital Marketing

By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here

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Jack of Marketing

Jun 5, 20224 min read

Why Starbucks Failed In Australia

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

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Jack of Marketing

May 1, 20224 min read

How Tim Horton's deteriorated due to Brand inconsistency

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

332 views0 comments

Jack of Marketing

Apr 16, 20224 min read

Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

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The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

Jack of Marketing

Apr 12, 20225 min read

The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

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The Marketing Strategy of Malboro Cigarettes

Jack of Marketing

Mar 26, 20225 min read

The Marketing Strategy of Malboro Cigarettes

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

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Do Corporate Social Responsibility and sustainability Increase Profits?

Vijeta Chaudhary

Mar 5, 20225 min read

Do Corporate Social Responsibility and sustainability Increase Profits?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

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Saurabh Bajaj

Feb 26, 20227 min read

What defines the Purpose of a Brand?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

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What role do the agencies hold in a marketer's life?

Saurabh Bajaj

Feb 20, 202210 min read

What role do the agencies hold in a marketer's life?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

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Saurabh Bajaj

Feb 6, 20227 min read

4 Rules you should follow before signing up a celebrity for your brand

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

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How does Pricing affect Business Decision Making?

Saurabh Bajaj

Jan 30, 20227 min read

How does Pricing affect Business Decision Making?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

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The 4 steps to ensure a successful advertisement

Saurabh Bajaj

Jan 23, 20226 min read

The 4 steps to ensure a successful advertisement

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

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4 Questions you should ask while making your Marketing Plan

Saurabh Bajaj

Jan 17, 20226 min read

4 Questions you should ask while making your Marketing Plan

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

265 views0 comments

Sundar Kondur

Jan 9, 20226 min read

The story of how Johnnie Walker became a $4 billion brand

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

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How did Spider-Man: No Way Home did so well at the box office despite a pandemic?

Jack of Marketing

Jan 3, 20222 min read

How did Spider-Man: No Way Home did so well at the box office despite a pandemic?

How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success

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What’s the reason behind the massive success of Domino’s?

Jack of Marketing

Dec 13, 20216 min read

What’s the reason behind the massive success of Domino’s?

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

445 views0 comments

Jack of Marketing

Sep 13, 20218 min read

Vegemite iSnack 2.0: A lesson in brand management

This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

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Utterly Butterly Delicious Marketing strategy of Amul

Jack of Marketing

Jun 21, 20216 min read

Utterly Butterly Delicious Marketing strategy of Amul

How was Amul able to turn around its marketing strategy with more creativity and personalisation

79 views0 comments

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

Jack of Marketing

Jun 21, 20216 min read

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...

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How innovation in Packaging changed the fate of Parachute Oil

Jack of Marketing

Apr 12, 20214 min read

How innovation in Packaging changed the fate of Parachute Oil

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