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Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
Jack of Marketing
Oct 17, 20208 min read
18 views
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Consumer Behaviour- Asian and Italian Market
The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds
Jack of Marketing
Oct 16, 20201 min read
43 views
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Snackpot- Product Market Launch Strategy Project
A product marketing launch strategy project to revive a small business after COVID-19
Jack of Marketing
Oct 15, 20201 min read
59 views
0 comments


Opportunities For Skin & Personal Care
A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves
Jack of Marketing
Oct 8, 20201 min read
42 views
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Enhancing the Loyalty Program
A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it
Jack of Marketing
Oct 8, 20201 min read
18 views
0 comments


Marketing strategy of Hammer- a consumer durable brand
This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels
Jack of Marketing
Oct 8, 20201 min read
155 views
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The Importance Of Building a Brand
what is the importance of building a brand be it a personal one or an organisational one
Jack of Marketing
May 27, 20204 min read
23 views
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Coffee chat with Saurabh Bajaj
Que-1- What is your story and what has been your biggest takeaway or learning in these 16+ years of work experience? Starting my story...
Jack of Marketing
May 26, 202013 min read
22 views
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How HUL's 'Roti Reminder' Lifebuoy campaign became a major hit at the Kumbh Mela
The latest ordeal of COVID-19 and how hygiene and sanitation have become extremely important has brought the memory back of how surreal...
Jack of Marketing
May 22, 20203 min read
563 views
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Pay What you Want- A case study of Radiohead
Be wherever you’re, in NYC or the City of London or the streets of Paris, you’ll see someone singing, with their musical instrument and a...
Jack of Marketing
May 19, 20203 min read
104 views
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