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THE MARKETING JACK
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Jack of Marketing
Oct 17, 20208 min read
Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
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Jack of Marketing
Oct 16, 20201 min read
Consumer Behaviour- Asian and Italian Market
The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds
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Jack of Marketing
Oct 15, 20201 min read
Snackpot- Product Market Launch Strategy Project
A product marketing launch strategy project to revive a small business after COVID-19
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Jack of Marketing
Oct 8, 20201 min read
Opportunities For Skin & Personal Care
A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves
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Jack of Marketing
Oct 8, 20201 min read
Enhancing the Loyalty Program
A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it
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Jack of Marketing
Oct 8, 20201 min read
Marketing strategy of Hammer- a consumer durable brand
This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels
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Jack of Marketing
May 27, 20204 min read
The Importance Of Building a Brand
what is the importance of building a brand be it a personal one or an organisational one
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Jack of Marketing
May 26, 202013 min read
Coffee chat with Saurabh Bajaj
Que-1- What is your story and what has been your biggest takeaway or learning in these 16+ years of work experience? Starting my story...
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Jack of Marketing
May 22, 20203 min read
How HUL's 'Roti Reminder' Lifebuoy campaign became a major hit at the Kumbh Mela
The latest ordeal of COVID-19 and how hygiene and sanitation have become extremely important has brought the memory back of how surreal...
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Jack of Marketing
May 19, 20203 min read
Pay What you Want- A case study of Radiohead
Be wherever you’re, in NYC or the City of London or the streets of Paris, you’ll see someone singing, with their musical instrument and a...
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