Coffee Chat with Saurabh Bajaj-II
A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division
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THE MARKETING JACK
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Jack of Marketing
Oct 16, 20201 min read
Consumer Behaviour- Asian and Italian Market
The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds
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Jack of Marketing
Oct 15, 20201 min read
Snackpot- Product Market Launch Strategy Project
A product marketing launch strategy project to revive a small business after COVID-19
56 views0 comments
Jack of Marketing
Oct 8, 20201 min read
Opportunities For Skin & Personal Care
A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves
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Jack of Marketing
Oct 8, 20201 min read
Enhancing the Loyalty Program
A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it
18 views0 comments
Jack of Marketing
Oct 8, 20201 min read
Marketing strategy of Hammer- a consumer durable brand
This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels
154 views0 comments
Jack of Marketing
May 27, 20204 min read
The Importance Of Building a Brand
what is the importance of building a brand be it a personal one or an organisational one
23 views0 comments
Jack of Marketing
May 26, 202013 min read
Coffee chat with Saurabh Bajaj
Que-1- What is your story and what has been your biggest takeaway or learning in these 16+ years of work experience? Starting my story...
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Jack of Marketing
May 22, 20203 min read
How HUL's 'Roti Reminder' Lifebuoy campaign became a major hit at the Kumbh Mela
The latest ordeal of COVID-19 and how hygiene and sanitation have become extremely important has brought the memory back of how surreal...
193 views0 comments
Jack of Marketing
May 19, 20203 min read
Pay What you Want- A case study of Radiohead
Be wherever you’re, in NYC or the City of London or the streets of Paris, you’ll see someone singing, with their musical instrument and a...
104 views0 comments
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