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How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

Aug 293 min read

How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

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Cultivate Digital Innovations to Accelerate Business Expansion

Amos Faulkner

Feb 194 min read

Cultivate Digital Innovations to Accelerate Business Expansion

What are the various strategies you can use to make the most of digital advancements for the benefit of your business?

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How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?

Jack of Marketing

Jul 14, 20233 min read

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign

1,491 views0 comments

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Jack of Marketing

May 19, 20236 min read

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

3,529 views0 comments

How iconic was the "Share a Coke" campaign?

Jack of Marketing

Apr 18, 20235 min read

How iconic was the "Share a Coke" campaign?

What was so iconic about the campaign and how did it manage to go viral across the entire globe

3,441 views0 comments

How can consumer insights help your Marketing strategy?

Jack of Marketing

Mar 4, 20233 min read

How can consumer insights help your Marketing strategy?

How can consumer insights lead you to make a better marketing strategy

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4 Steps on how to make a career in Marketing

Jack of Marketing

Feb 26, 20232 min read

4 Steps on how to make a career in Marketing

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

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Jack of Marketing

Nov 26, 20224 min read

5 ways to increase Business Growth

Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?

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Jack of Marketing

Jul 29, 20222 min read

Dimension of Ease in Brand Marketing

Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan

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Jack of Marketing

Jul 16, 20223 min read

The journey of a Brand Manager

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

187 views0 comments

How To Reach Your Customers With Traditional and Digital Marketing

Elijah Dawson

Jun 30, 20223 min read

How To Reach Your Customers With Traditional and Digital Marketing

By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here

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Jack of Marketing

Jun 5, 20224 min read

Why Starbucks Failed In Australia

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

484 views0 comments

Jack of Marketing

May 1, 20224 min read

How Tim Horton's deteriorated due to Brand inconsistency

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

332 views0 comments

The Marketing Strategy of Malboro Cigarettes

Jack of Marketing

Mar 26, 20225 min read

The Marketing Strategy of Malboro Cigarettes

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

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What role do the agencies hold in a marketer's life?

Saurabh Bajaj

Feb 20, 202210 min read

What role do the agencies hold in a marketer's life?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

128 views0 comments

Saurabh Bajaj

Feb 6, 20227 min read

4 Rules you should follow before signing up a celebrity for your brand

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

157 views0 comments

How does Pricing affect Business Decision Making?

Saurabh Bajaj

Jan 30, 20227 min read

How does Pricing affect Business Decision Making?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

913 views0 comments

The 4 steps to ensure a successful advertisement

Saurabh Bajaj

Jan 23, 20226 min read

The 4 steps to ensure a successful advertisement

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

168 views0 comments

4 Questions you should ask while making your Marketing Plan

Saurabh Bajaj

Jan 17, 20226 min read

4 Questions you should ask while making your Marketing Plan

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

265 views0 comments

Sundar Kondur

Jan 9, 20226 min read

The story of how Johnnie Walker became a $4 billion brand

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

423 views1 comment

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