How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon
In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...
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Amos Faulkner
Feb 194 min read
Cultivate Digital Innovations to Accelerate Business Expansion
What are the various strategies you can use to make the most of digital advancements for the benefit of your business?
13 views0 comments
Jack of Marketing
Jul 14, 20233 min read
How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?
How did Nike tap into disruptive marketing through its "Dream Crazy" campaign
1,405 views0 comments
Jack of Marketing
May 19, 20236 min read
Why was Pepsi's Kendall Jenner ad a marketing disaster?
Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?
3,180 views0 comments
Jack of Marketing
Apr 18, 20235 min read
How iconic was the "Share a Coke" campaign?
What was so iconic about the campaign and how did it manage to go viral across the entire globe
3,095 views0 comments
Jack of Marketing
Mar 4, 20233 min read
How can consumer insights help your Marketing strategy?
How can consumer insights lead you to make a better marketing strategy
42 views0 comments
Jack of Marketing
Feb 26, 20232 min read
4 Steps on how to make a career in Marketing
You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article
38 views0 comments
Jack of Marketing
Nov 26, 20224 min read
5 ways to increase Business Growth
Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?
38 views0 comments
Jack of Marketing
Jul 29, 20222 min read
Dimension of Ease in Brand Marketing
Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan
36 views0 comments
Jack of Marketing
Jul 16, 20223 min read
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
187 views0 comments
Elijah Dawson
Jun 30, 20223 min read
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
21 views0 comments
Jack of Marketing
Jun 5, 20224 min read
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
472 views0 comments
Jack of Marketing
May 1, 20224 min read
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
321 views0 comments
Jack of Marketing
Mar 26, 20225 min read
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
383 views0 comments
Saurabh Bajaj
Feb 20, 202210 min read
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
128 views0 comments
Saurabh Bajaj
Feb 6, 20227 min read
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
157 views0 comments
Saurabh Bajaj
Jan 30, 20227 min read
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
912 views0 comments
Saurabh Bajaj
Jan 23, 20226 min read
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
168 views0 comments
Saurabh Bajaj
Jan 17, 20226 min read
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
265 views0 comments
Sundar Kondur
Jan 9, 20226 min read
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
417 views1 comment
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