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Nov 18, 20203 min read

What does 'Positioning' by Al Ries and Jack Trout teach you?

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

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Oct 27, 20202 min read

What did the Purple Cow by Seth Godin teach me?

My learning from one of the greatest book in marketing written by the god of marketing himself

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