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Amos Faulkner
Nov 4, 20244 min read
Craft a Powerful Content Personalization Strategy: Engage Your Audience Like Never Before
Why is content personalisation important in this age of marketing and how can it help with your company's valuation?
14 views0 comments
Jack of Marketing
Aug 29, 20243 min read
How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon
In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...
19 views0 comments
Jack of Marketing
Jul 16, 20223 min read
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
189 views0 comments
Jack of Marketing
Mar 13, 20215 min read
The Business of In-Film Product Advertising
the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...
15 views0 comments
Jack of Marketing
Mar 13, 20216 min read
How to deliver a Killer Advertising Brief? Top 5 questions to ask!
This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...
44 views0 comments
Jack of Marketing
Mar 13, 20214 min read
Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing
this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...
416 views0 comments
Jack of Marketing
Jan 23, 20212 min read
Why Brand Managers should learn about Cultural Differences
How can brand managers take cultural differences as a learning when penetrating into untapped markets
45 views0 comments
Jack of Marketing
Jan 12, 20215 min read
Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company
What advice would the country manager at Kraft Heinz give to budding managers- check it out here
77 views0 comments
Jack of Marketing
Dec 14, 20202 min read
Why is Inbound Marketing important?
Questioning why is Inbound marketing important
33 views0 comments
Jack of Marketing
Dec 10, 20204 min read
Estée Lauder Companies Inc: Story of beauty and aspirations
How Estee Lauder made one of the biggest cosmetics companies from scratch
22 views0 comments
Jack of Marketing
Dec 3, 20203 min read
Marketing Psychology Hacks
As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...
37 views0 comments
Jack of Marketing
Nov 23, 20201 min read
L'Oreal Atelier Cologne- Perfume Brand Project
L'Oreal Atelier Cologne Project
104 views0 comments
Jack of Marketing
Nov 18, 20203 min read
What does 'Positioning' by Al Ries and Jack Trout teach you?
Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?
68 views0 comments
Jack of Marketing
Nov 7, 20203 min read
The Laws that stood out in the 22 Immutable Laws of Marketing
There were a couple of laws in the book that I did not agree but there were some which really stood out.
116 views0 comments
Jack of Marketing
Nov 7, 20202 min read
How Whirlpool used data to turn around the future of students
How Whirlpool used data to turn around the future of students and why the right data usage is the new oil
10 views0 comments
Jack of Marketing
Oct 31, 20204 min read
Steps to ensure good consumer research for your brand
Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...
79 views0 comments
Jack of Marketing
Oct 31, 20203 min read
How Kolcraft grew by making parents sit in baby strollers?
How do you get to know whether your baby is comfortable and enjoying the stroller's ride?
Find out what Kolcraft did to make that sure
12 views0 comments
Jack of Marketing
Oct 27, 20202 min read
What did the Purple Cow by Seth Godin teach me?
My learning from one of the greatest book in marketing written by the god of marketing himself
19 views0 comments
Jack of Marketing
Oct 19, 20208 min read
Coffee chat with Siddharth Kapur
A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals
13 views0 comments
Jack of Marketing
Oct 18, 20204 min read
Bringing The Iconic Ray-Ban back
How did the Ray-Bans make an iconic come back after facing a massive slump
31 views0 comments
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