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How can consumer insights lead you to make a better marketing strategy

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

How was Amul able to turn around its marketing strategy with more creativity and personalisation

the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

How can brand managers take cultural differences as a learning when penetrating into untapped markets

Questioning why is Inbound marketing important

How Estee Lauder made one of the biggest cosmetics companies from scratch

L'Oreal Atelier Cologne Project

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

There were a couple of laws in the book that I did not agree but there were some which really stood out.

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

My learning from one of the greatest book in marketing written by the god of marketing himself

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

How did the Ray-Bans make an iconic come back after facing a massive slump

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves