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How can consumer insights help your Marketing strategy?

Jack of Marketing

Mar 4, 20233 min read

How can consumer insights help your Marketing strategy?

How can consumer insights lead you to make a better marketing strategy

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4 Steps on how to make a career in Marketing

Jack of Marketing

Feb 26, 20232 min read

4 Steps on how to make a career in Marketing

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

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Utterly Butterly Delicious Marketing strategy of Amul

Jack of Marketing

Jun 21, 20216 min read

Utterly Butterly Delicious Marketing strategy of Amul

How was Amul able to turn around its marketing strategy with more creativity and personalisation

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The Business of In-Film Product Advertising

Jack of Marketing

Mar 13, 20215 min read

The Business of In-Film Product Advertising

the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...

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Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

Jack of Marketing

Mar 13, 20214 min read

Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

388 views0 comments

Jack of Marketing

Jan 23, 20212 min read

Why Brand Managers should learn about Cultural Differences

How can brand managers take cultural differences as a learning when penetrating into untapped markets

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Jack of Marketing

Dec 14, 20202 min read

Why is Inbound Marketing important?

Questioning why is Inbound marketing important

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Estée Lauder Companies Inc: Story of beauty and aspirations

Jack of Marketing

Dec 10, 20204 min read

Estée Lauder Companies Inc: Story of beauty and aspirations

How Estee Lauder made one of the biggest cosmetics companies from scratch

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Jack of Marketing

Nov 23, 20201 min read

L'Oreal Atelier Cologne- Perfume Brand Project

L'Oreal Atelier Cologne Project

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What does 'Positioning' by Al Ries and Jack Trout teach you?

Jack of Marketing

Nov 18, 20203 min read

What does 'Positioning' by Al Ries and Jack Trout teach you?

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

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The Laws that stood out in the 22 Immutable Laws of Marketing

Jack of Marketing

Nov 7, 20203 min read

The Laws that stood out in the 22 Immutable Laws of Marketing

There were a couple of laws in the book that I did not agree but there were some which really stood out.

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Jack of Marketing

Oct 31, 20204 min read

Steps to ensure good consumer research for your brand

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

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How Kolcraft grew by making parents sit in baby strollers?

Jack of Marketing

Oct 31, 20203 min read

How Kolcraft grew by making parents sit in baby strollers?

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

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What did the Purple Cow by Seth Godin teach me?

Jack of Marketing

Oct 27, 20202 min read

What did the Purple Cow by Seth Godin teach me?

My learning from one of the greatest book in marketing written by the god of marketing himself

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Jack of Marketing

Oct 19, 20208 min read

Coffee chat with Siddharth Kapur

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

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Jack of Marketing

Oct 18, 20204 min read

Bringing The Iconic Ray-Ban back

How did the Ray-Bans make an iconic come back after facing a massive slump

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How an Airline used Infrequent flyers to its advantage?

Jack of Marketing

Oct 17, 20203 min read

How an Airline used Infrequent flyers to its advantage?

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

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Jack of Marketing

Oct 17, 20208 min read

Coffee Chat with Saurabh Bajaj-II

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

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Consumer Behaviour- Asian and Italian Market

Jack of Marketing

Oct 16, 20201 min read

Consumer Behaviour- Asian and Italian Market

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

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Jack of Marketing

Oct 8, 20201 min read

Opportunities For Skin & Personal Care

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

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