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How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...

This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

How was Amul able to turn around its marketing strategy with more creativity and personalisation

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...