WELCOME
TO THE
BLOG
SECTION

Grab a coffee and start learning

The Marketing Strategy of Malboro Cigarettes

Jack of Marketing

Mar 26, 20225 min read

The Marketing Strategy of Malboro Cigarettes

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

400 views0 comments

Do Corporate Social Responsibility and sustainability Increase Profits?

Vijeta Chaudhary

Mar 5, 20225 min read

Do Corporate Social Responsibility and sustainability Increase Profits?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

91 views0 comments

Saurabh Bajaj

Feb 26, 20227 min read

What defines the Purpose of a Brand?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

90 views0 comments

What role do the agencies hold in a marketer's life?

Saurabh Bajaj

Feb 20, 202210 min read

What role do the agencies hold in a marketer's life?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

128 views0 comments

Saurabh Bajaj

Feb 6, 20227 min read

4 Rules you should follow before signing up a celebrity for your brand

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

157 views0 comments

How does Pricing affect Business Decision Making?

Saurabh Bajaj

Jan 30, 20227 min read

How does Pricing affect Business Decision Making?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

913 views0 comments

The 4 steps to ensure a successful advertisement

Saurabh Bajaj

Jan 23, 20226 min read

The 4 steps to ensure a successful advertisement

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

168 views0 comments

Sundar Kondur

Jan 9, 20226 min read

The story of how Johnnie Walker became a $4 billion brand

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

423 views1 comment

What’s the reason behind the massive success of Domino’s?

Jack of Marketing

Dec 13, 20216 min read

What’s the reason behind the massive success of Domino’s?

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

445 views0 comments

Jack of Marketing

Sep 13, 20211 min read

Floor Cleaner Market

India's land and culture is known for their home cleanliness. From immaculate kitchen floors to clean bathrooms made ready for the guest...

56 views0 comments

Jack of Marketing

Sep 13, 20218 min read

Vegemite iSnack 2.0: A lesson in brand management

This post was originally written for thestrategystory.com. Check out the link here--> https://thestrategystory.com/2021/08/16/vegemite-is...

13 views0 comments

Utterly Butterly Delicious Marketing strategy of Amul

Jack of Marketing

Jun 21, 20216 min read

Utterly Butterly Delicious Marketing strategy of Amul

How was Amul able to turn around its marketing strategy with more creativity and personalisation

79 views0 comments

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

Jack of Marketing

Jun 21, 20216 min read

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...

130 views0 comments

WELCOMETO THEBLOG SECTION

WELCOME
TO THE
BLOG
SECTION