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Craft a Powerful Content Personalization Strategy: Engage Your Audience Like Never Before

Amos Faulkner

Nov 44 min read

Craft a Powerful Content Personalization Strategy: Engage Your Audience Like Never Before

Why is content personalisation important in this age of marketing and how can it help with your company's valuation?

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How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

Jack of Marketing

Aug 293 min read

How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

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The Business of In-Film Product Advertising

Jack of Marketing

Mar 13, 20215 min read

The Business of In-Film Product Advertising

the post was originally written for www.thestrategystory.com You can find the link here-->https://thestrategystory.com/2021/03/03/in-film...

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How to deliver a Killer Advertising Brief? Top 5 questions to ask!

Jack of Marketing

Mar 13, 20216 min read

How to deliver a Killer Advertising Brief? Top 5 questions to ask!

This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...

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Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

Jack of Marketing

Mar 13, 20214 min read

Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

388 views0 comments

Jack of Marketing

Jan 23, 20212 min read

Why Brand Managers should learn about Cultural Differences

How can brand managers take cultural differences as a learning when penetrating into untapped markets

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Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company

Jack of Marketing

Jan 12, 20215 min read

Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

70 views0 comments

Jack of Marketing

Dec 14, 20202 min read

Why is Inbound Marketing important?

Questioning why is Inbound marketing important

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Estée Lauder Companies Inc: Story of beauty and aspirations

Jack of Marketing

Dec 10, 20204 min read

Estée Lauder Companies Inc: Story of beauty and aspirations

How Estee Lauder made one of the biggest cosmetics companies from scratch

21 views0 comments

Jack of Marketing

Dec 3, 20203 min read

Marketing Psychology Hacks

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

37 views0 comments

Jack of Marketing

Nov 23, 20201 min read

L'Oreal Atelier Cologne- Perfume Brand Project

L'Oreal Atelier Cologne Project

103 views0 comments

What does 'Positioning' by Al Ries and Jack Trout teach you?

Jack of Marketing

Nov 18, 20203 min read

What does 'Positioning' by Al Ries and Jack Trout teach you?

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

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The Laws that stood out in the 22 Immutable Laws of Marketing

Jack of Marketing

Nov 7, 20203 min read

The Laws that stood out in the 22 Immutable Laws of Marketing

There were a couple of laws in the book that I did not agree but there were some which really stood out.

116 views0 comments

Jack of Marketing

Oct 31, 20204 min read

Steps to ensure good consumer research for your brand

Whether you belong from an FMCG environment, retail, or any other industry, doing good consumer research could be one of the most anxious...

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How Kolcraft grew by making parents sit in baby strollers?

Jack of Marketing

Oct 31, 20203 min read

How Kolcraft grew by making parents sit in baby strollers?

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

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What did the Purple Cow by Seth Godin teach me?

Jack of Marketing

Oct 27, 20202 min read

What did the Purple Cow by Seth Godin teach me?

My learning from one of the greatest book in marketing written by the god of marketing himself

19 views0 comments

Jack of Marketing

Oct 19, 20208 min read

Coffee chat with Siddharth Kapur

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

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Jack of Marketing

Oct 18, 20204 min read

Bringing The Iconic Ray-Ban back

How did the Ray-Bans make an iconic come back after facing a massive slump

31 views0 comments

How an Airline used Infrequent flyers to its advantage?

Jack of Marketing

Oct 17, 20203 min read

How an Airline used Infrequent flyers to its advantage?

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

12 views0 comments

Jack of Marketing

Oct 17, 20208 min read

Coffee Chat with Saurabh Bajaj-II

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

18 views0 comments

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