How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon
In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...
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Jack of Marketing
Apr 173 min read
Luxury Brands-Change in Marketing Strategy over the Years
What has been a significant change in the marketing strategy of luxury brands in recent years
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Jack of Marketing
Feb 53 min read
Why is Starbucks France still struggling to make a profit?
After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?
16 views0 comments
Jack of Marketing
May 19, 20236 min read
Why was Pepsi's Kendall Jenner ad a marketing disaster?
Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?
3,181 views0 comments
Jack of Marketing
Apr 2, 20233 min read
How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?
How can the jobs-to-be-done framework help your marketing needs?
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Jack of Marketing
Feb 5, 20234 min read
How is the cost of living crisis affecting your brand's purchase?
What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?
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Jack of Marketing
Jan 15, 20234 min read
Brand Identity & Brand Image-What is the difference?
What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?
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Jack of Marketing
Sep 4, 20226 min read
When to innovate in FMCG and E-commerce?
When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?
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Jack of Marketing
Jul 16, 20223 min read
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
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Jack of Marketing
Jun 5, 20224 min read
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
472 views0 comments
Jack of Marketing
May 1, 20224 min read
How Tim Horton's deteriorated due to Brand inconsistency
Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?
321 views0 comments
Jack of Marketing
Apr 16, 20224 min read
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
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Vijeta Chaudhary
Mar 5, 20225 min read
Do Corporate Social Responsibility and sustainability Increase Profits?
does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?
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Saurabh Bajaj
Feb 26, 20227 min read
What defines the Purpose of a Brand?
We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?
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Saurabh Bajaj
Feb 20, 202210 min read
What role do the agencies hold in a marketer's life?
What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?
128 views0 comments
Saurabh Bajaj
Feb 6, 20227 min read
4 Rules you should follow before signing up a celebrity for your brand
What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand
157 views0 comments
Saurabh Bajaj
Jan 30, 20227 min read
How does Pricing affect Business Decision Making?
price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?
912 views0 comments
Saurabh Bajaj
Jan 23, 20226 min read
The 4 steps to ensure a successful advertisement
Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article
168 views0 comments
Saurabh Bajaj
Jan 17, 20226 min read
4 Questions you should ask while making your Marketing Plan
What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?
265 views0 comments
Sundar Kondur
Jan 9, 20226 min read
The story of how Johnnie Walker became a $4 billion brand
What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?
417 views1 comment
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