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How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

Aug 293 min read

How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

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Luxury Brands-Change in Marketing Strategy over the Years

Jack of Marketing

Apr 173 min read

Luxury Brands-Change in Marketing Strategy over the Years

What has been a significant change in the marketing strategy of luxury brands in recent years

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Why is Starbucks France still struggling to make a profit?

Jack of Marketing

Feb 53 min read

Why is Starbucks France still struggling to make a profit?

After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?

29 views0 comments

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Jack of Marketing

May 19, 20236 min read

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

3,529 views0 comments

How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

Jack of Marketing

Apr 2, 20233 min read

How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

How can the jobs-to-be-done framework help your marketing needs?

444 views0 comments

Jack of Marketing

Feb 5, 20234 min read

How is the cost of living crisis affecting your brand's purchase?

What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?

28 views0 comments

Jack of Marketing

Jan 15, 20234 min read

Brand Identity & Brand Image-What is the difference?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

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When to innovate in FMCG and E-commerce?

Jack of Marketing

Sep 4, 20226 min read

When to innovate in FMCG and E-commerce?

When do you decide you want to innovate or just bring some changes in the product or brand that you have currently out in the market?

30 views0 comments

Jack of Marketing

Jul 16, 20223 min read

The journey of a Brand Manager

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

187 views0 comments

Jack of Marketing

Jun 5, 20224 min read

Why Starbucks Failed In Australia

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

483 views0 comments

Jack of Marketing

May 1, 20224 min read

How Tim Horton's deteriorated due to Brand inconsistency

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

332 views0 comments

Jack of Marketing

Apr 16, 20224 min read

Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

658 views0 comments

Do Corporate Social Responsibility and sustainability Increase Profits?

Vijeta Chaudhary

Mar 5, 20225 min read

Do Corporate Social Responsibility and sustainability Increase Profits?

does CSR really help in increasing the bottom line profits or does every organisation participate solely in doing some good to the world?

91 views0 comments

Saurabh Bajaj

Feb 26, 20227 min read

What defines the Purpose of a Brand?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

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What role do the agencies hold in a marketer's life?

Saurabh Bajaj

Feb 20, 202210 min read

What role do the agencies hold in a marketer's life?

What are the types of agencies? How do they work together on a single idea? What all do we need to keep in mind while interacting with them?

128 views0 comments

Saurabh Bajaj

Feb 6, 20227 min read

4 Rules you should follow before signing up a celebrity for your brand

What are the 4 rules that a marketer or brand manager must follow before signing up any celebrity to become the face of their brand

157 views0 comments

How does Pricing affect Business Decision Making?

Saurabh Bajaj

Jan 30, 20227 min read

How does Pricing affect Business Decision Making?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

913 views0 comments

The 4 steps to ensure a successful advertisement

Saurabh Bajaj

Jan 23, 20226 min read

The 4 steps to ensure a successful advertisement

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

168 views0 comments

4 Questions you should ask while making your Marketing Plan

Saurabh Bajaj

Jan 17, 20226 min read

4 Questions you should ask while making your Marketing Plan

What are the questions you ask while making your marketing plan and how do you go about connecting the dots between these for your product?

265 views0 comments

Sundar Kondur

Jan 9, 20226 min read

The story of how Johnnie Walker became a $4 billion brand

What inspired Johnnie Walker to start his brand and what was the story that led it to become a $4 billion company?

423 views1 comment

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