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May 19, 20236 min read

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

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Apr 12, 20225 min read

The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

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