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Apr 18, 20235 min read

How iconic was the "Share a Coke" campaign?

What was so iconic about the campaign and how did it manage to go viral across the entire globe

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Apr 12, 20225 min read

The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

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Jan 3, 20222 min read

How did Spider-Man: No Way Home did so well at the box office despite a pandemic?

How did Spider-Man: No Way Home did so well at the box office despite a pandemic? Find out marketing strategies behind the massive success

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