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In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...

How can brand managers take cultural differences as a learning when penetrating into untapped markets

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

How Estee Lauder made one of the biggest cosmetics companies from scratch

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

There were a couple of laws in the book that I did not agree but there were some which really stood out.

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

My learning from one of the greatest book in marketing written by the god of marketing himself

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

How did the Ray-Bans make an iconic come back after facing a massive slump

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

A product marketing launch strategy project to revive a small business after COVID-19

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels

what is the importance of building a brand be it a personal one or an organisational one