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How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

Aug 293 min read

How Toyota’s ‘Start Your Impossible’ Became a Marketing Phenomenon

In a world where brands strive for connection, Toyota’s “Start Your Impossible” campaign stands out as a shining beacon of how to truly...

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How to deliver a Killer Advertising Brief? Top 5 questions to ask!

Jack of Marketing

Mar 13, 20216 min read

How to deliver a Killer Advertising Brief? Top 5 questions to ask!

This article was originally written for www.casereads.com. You can find the original article at this link--> https://casereads.com/how-t...

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Jack of Marketing

Jan 23, 20212 min read

Why Brand Managers should learn about Cultural Differences

How can brand managers take cultural differences as a learning when penetrating into untapped markets

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Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company

Jack of Marketing

Jan 12, 20215 min read

Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

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Estée Lauder Companies Inc: Story of beauty and aspirations

Jack of Marketing

Dec 10, 20204 min read

Estée Lauder Companies Inc: Story of beauty and aspirations

How Estee Lauder made one of the biggest cosmetics companies from scratch

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Jack of Marketing

Dec 3, 20203 min read

Marketing Psychology Hacks

As a marketer, in these past months, I have seen various ways in which psychology plays with the minds of a consumer to help them make a...

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The Laws that stood out in the 22 Immutable Laws of Marketing

Jack of Marketing

Nov 7, 20203 min read

The Laws that stood out in the 22 Immutable Laws of Marketing

There were a couple of laws in the book that I did not agree but there were some which really stood out.

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How Whirlpool used data to turn around the future of students

Jack of Marketing

Nov 7, 20202 min read

How Whirlpool used data to turn around the future of students

How Whirlpool used data to turn around the future of students and why the right data usage is the new oil

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How Kolcraft grew by making parents sit in baby strollers?

Jack of Marketing

Oct 31, 20203 min read

How Kolcraft grew by making parents sit in baby strollers?

How do you get to know whether your baby is comfortable and enjoying the stroller's ride? Find out what Kolcraft did to make that sure

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What did the Purple Cow by Seth Godin teach me?

Jack of Marketing

Oct 27, 20202 min read

What did the Purple Cow by Seth Godin teach me?

My learning from one of the greatest book in marketing written by the god of marketing himself

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Jack of Marketing

Oct 19, 20208 min read

Coffee chat with Siddharth Kapur

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

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Jack of Marketing

Oct 18, 20204 min read

Bringing The Iconic Ray-Ban back

How did the Ray-Bans make an iconic come back after facing a massive slump

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How an Airline used Infrequent flyers to its advantage?

Jack of Marketing

Oct 17, 20203 min read

How an Airline used Infrequent flyers to its advantage?

This article was originally written by me for Thestrategystory.com check out the link here- https://thestrategystory.com/2020/10/13/how-a...

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Jack of Marketing

Oct 17, 20208 min read

Coffee Chat with Saurabh Bajaj-II

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

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Consumer Behaviour- Asian and Italian Market

Jack of Marketing

Oct 16, 20201 min read

Consumer Behaviour- Asian and Italian Market

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

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Snackpot- Product Market Launch Strategy Project

Jack of Marketing

Oct 15, 20201 min read

Snackpot- Product Market Launch Strategy Project

A product marketing launch strategy project to revive a small business after COVID-19

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Jack of Marketing

Oct 8, 20201 min read

Opportunities For Skin & Personal Care

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

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Jack of Marketing

Oct 8, 20201 min read

Enhancing the Loyalty Program

A project with the task to figure out the return of the current Loyalty program being used by the organization and how can we improve it

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Jack of Marketing

Oct 8, 20201 min read

Marketing strategy of Hammer- a consumer durable brand

This project explains the tactics used to increase brand awareness and sales for the brand through its website & online & offline channels

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Jack of Marketing

May 27, 20204 min read

The Importance Of Building a Brand

what is the importance of building a brand be it a personal one or an organisational one

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