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What has been a significant change in the marketing strategy of luxury brands in recent years

How do you stand out in a competitive market? Does your marketing strategy really portray who you are? Find out through this guide

After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?

From establishing valuable connections and navigating financial landscapes to fine-tuning your marketing, what steps you can take to grow

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

What was so iconic about the campaign and how did it manage to go viral across the entire globe

How can the jobs-to-be-done framework help your marketing needs?

How can consumer insights lead you to make a better marketing strategy

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?

What defines a good marketing strategy and how can you make one?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?