Luxury Brands-Change in Marketing Strategy over the Years
What has been a significant change in the marketing strategy of luxury brands in recent years
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Amos Faulkner
Mar 303 min read
Innovative Marketing Strategies: Standing Out in a Competitive Market
How do you stand out in a competitive market? Does your marketing strategy really portray who you are? Find out through this guide
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Jack of Marketing
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Why is Starbucks France still struggling to make a profit?
After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?
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Amos Faulkner
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Jack of Marketing
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How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?
How did Nike tap into disruptive marketing through its "Dream Crazy" campaign
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Jack of Marketing
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Why was Pepsi's Kendall Jenner ad a marketing disaster?
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Jack of Marketing
Apr 18, 20235 min read
How iconic was the "Share a Coke" campaign?
What was so iconic about the campaign and how did it manage to go viral across the entire globe
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Jack of Marketing
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How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?
How can the jobs-to-be-done framework help your marketing needs?
439 views0 comments
Jack of Marketing
Mar 4, 20233 min read
How can consumer insights help your Marketing strategy?
How can consumer insights lead you to make a better marketing strategy
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Jack of Marketing
Feb 26, 20232 min read
4 Steps on how to make a career in Marketing
You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article
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Jack of Marketing
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How is the cost of living crisis affecting your brand's purchase?
What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?
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Jack of Marketing
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How do you define a good Marketing Strategy?
What defines a good marketing strategy and how can you make one?
67 views0 comments
Jack of Marketing
Jan 15, 20234 min read
Brand Identity & Brand Image-What is the difference?
What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?
30 views0 comments
Jack of Marketing
Nov 26, 20224 min read
5 ways to increase Business Growth
Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?
38 views0 comments
Jack of Marketing
Jul 16, 20223 min read
The journey of a Brand Manager
What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out
187 views0 comments
Elijah Dawson
Jun 30, 20223 min read
How To Reach Your Customers With Traditional and Digital Marketing
By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here
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Jack of Marketing
Jun 5, 20224 min read
Why Starbucks Failed In Australia
With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?
472 views0 comments
Jack of Marketing
Apr 16, 20224 min read
Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt
Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?
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Jack of Marketing
Apr 12, 20225 min read
The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands
How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?
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Jack of Marketing
Mar 26, 20225 min read
The Marketing Strategy of Malboro Cigarettes
How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?
383 views0 comments
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