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Luxury Brands-Change in Marketing Strategy over the Years

Jack of Marketing

Apr 173 min read

Luxury Brands-Change in Marketing Strategy over the Years

What has been a significant change in the marketing strategy of luxury brands in recent years

8 views0 comments

Innovative Marketing Strategies: Standing Out in a Competitive Market

Amos Faulkner

Mar 303 min read

Innovative Marketing Strategies: Standing Out in a Competitive Market

How do you stand out in a competitive market? Does your marketing strategy really portray who you are? Find out through this guide

14 views0 comments

Why is Starbucks France still struggling to make a profit?

Jack of Marketing

Feb 53 min read

Why is Starbucks France still struggling to make a profit?

After spending 20 years and opening more than 90 Starbucks stores in France, why is the company still struggling to make a profit?

29 views0 comments

Thriving Beyond Limits: Essential Actions for Accelerated Business Growth

Amos Faulkner

Oct 19, 20233 min read

Thriving Beyond Limits: Essential Actions for Accelerated Business Growth

From establishing valuable connections and navigating financial landscapes to fine-tuning your marketing, what steps you can take to grow

26 views0 comments

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?

Jack of Marketing

Jul 14, 20233 min read

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign?

How did Nike tap into disruptive marketing through its "Dream Crazy" campaign

1,491 views0 comments

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Jack of Marketing

May 19, 20236 min read

Why was Pepsi's Kendall Jenner ad a marketing disaster?

Why was the Kendall Jenner Pepsi ad, which was released in April 2017, widely regarded as a marketing disaster?

3,529 views0 comments

How iconic was the "Share a Coke" campaign?

Jack of Marketing

Apr 18, 20235 min read

How iconic was the "Share a Coke" campaign?

What was so iconic about the campaign and how did it manage to go viral across the entire globe

3,441 views0 comments

How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

Jack of Marketing

Apr 2, 20233 min read

How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

How can the jobs-to-be-done framework help your marketing needs?

444 views0 comments

How can consumer insights help your Marketing strategy?

Jack of Marketing

Mar 4, 20233 min read

How can consumer insights help your Marketing strategy?

How can consumer insights lead you to make a better marketing strategy

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4 Steps on how to make a career in Marketing

Jack of Marketing

Feb 26, 20232 min read

4 Steps on how to make a career in Marketing

You want to make a career in marketing but are confused about where to start. Well take the first step by reading this article

38 views0 comments

Jack of Marketing

Feb 5, 20234 min read

How is the cost of living crisis affecting your brand's purchase?

What is a cost of living crisis, how is it affecting your brand and what should you do to prevent your brand from the crisis?

28 views0 comments

How do you define a good Marketing Strategy?

Jack of Marketing

Jan 23, 20234 min read

How do you define a good Marketing Strategy?

What defines a good marketing strategy and how can you make one?

67 views0 comments

Jack of Marketing

Jan 15, 20234 min read

Brand Identity & Brand Image-What is the difference?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

30 views0 comments

Jack of Marketing

Nov 26, 20224 min read

5 ways to increase Business Growth

Have you ever wondered, why major brands remain well-known? What are the 5 ways you can grow your business and catch up to these large ones?

38 views0 comments

Jack of Marketing

Jul 16, 20223 min read

The journey of a Brand Manager

What does a day of a Brand Manager look like? does it really entail all the aspects of creativity or is there more to it? Lets' find out

187 views0 comments

How To Reach Your Customers With Traditional and Digital Marketing

Elijah Dawson

Jun 30, 20223 min read

How To Reach Your Customers With Traditional and Digital Marketing

By mixing the traditional & digital marketing, you can provide a complete package to create an effective marketing strategy. Find out here

21 views0 comments

Jack of Marketing

Jun 5, 20224 min read

Why Starbucks Failed In Australia

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

484 views0 comments

Jack of Marketing

Apr 16, 20224 min read

Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

658 views0 comments

The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

Jack of Marketing

Apr 12, 20225 min read

The K-Wave – South Korea’s Trojan Horse to popularize their culture and home-grown brands

How did the South Korean entertainment industry manage to rise from nothing to one of the most recognised in the world?

79 views0 comments

The Marketing Strategy of Malboro Cigarettes

Jack of Marketing

Mar 26, 20225 min read

The Marketing Strategy of Malboro Cigarettes

How did Malboro rose from a 1% market share to become the world's fourth-largest cigarette brand in less than a year?

400 views0 comments

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