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How can the jobs-to-be-done framework help your marketing needs?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...