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How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

Jack of Marketing

Apr 2, 20233 min read

How Airbnb capitalised on the "Jobs to be Done" framework to become a unicorn?

How can the jobs-to-be-done framework help your marketing needs?

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Jack of Marketing

Jan 15, 20234 min read

Brand Identity & Brand Image-What is the difference?

What is the difference between Brand Image and Brand Identity and how can you use it to grow your company's revenue?

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Jack of Marketing

Jul 29, 20222 min read

Dimension of Ease in Brand Marketing

Ease of thought, ease of choice, ease of use. Why do we need to define each ease when we are making our marketing strategy plan

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Jack of Marketing

Jun 5, 20224 min read

Why Starbucks Failed In Australia

With Starbucks being a prevalent and preferred coffee chain, why did it fail in Australia?

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Jack of Marketing

May 1, 20224 min read

How Tim Horton's deteriorated due to Brand inconsistency

Back in 2018, Tim Hortons had dropped from 13th to 67th place in the Reputation Institute's analysis. What caused such a decline?

332 views0 comments

Jack of Marketing

Apr 16, 20224 min read

Starbucks case study: The day the Starbucks brand was on the verge of going bankrupt

Starbucks once was on the verge of bankruptcy. How did Starbucks manage to get back on its feet and become one of the most desirable?

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Saurabh Bajaj

Feb 26, 20227 min read

What defines the Purpose of a Brand?

We all know the 4P's of marketing but what about the 5th one which forms one of the most concrete foundations for a brand?

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How does Pricing affect Business Decision Making?

Saurabh Bajaj

Jan 30, 20227 min read

How does Pricing affect Business Decision Making?

price too high then competition may undercut you, price too low, no margins remain. So what should marketing professionals do?

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The 4 steps to ensure a successful advertisement

Saurabh Bajaj

Jan 23, 20226 min read

The 4 steps to ensure a successful advertisement

Advertising is not just storytelling or convincing you to buy a product or service. But then what is it? Find out in this article

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What’s the reason behind the massive success of Domino’s?

Jack of Marketing

Dec 13, 20216 min read

What’s the reason behind the massive success of Domino’s?

The journey of turnaround of Domino's and how it became of the leading Pizza companies and franchise in the world

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Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

Jack of Marketing

Jun 21, 20216 min read

Ritz-Carlton Business Strategy: Maximum Customer Satisfaction

This article was originally written for the www.thestrategystory.com You can find the original link here--> https://thestrategystory.com/...

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Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

Jack of Marketing

Mar 13, 20214 min read

Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

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