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Mar 13, 20214 min read

Burberry rebranding: An iconic transformation from Gangwear to Luxury clothing

this article was originally written for www.casereads.com you can access the link here--> https://casereads.com/burberry-rebranding-an-ic...

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Jan 12, 20215 min read

Coffee Chat with Mr Saumil Mehta-Director & Country Manager at The Kraft Heinz Company

What advice would the country manager at Kraft Heinz give to budding managers- check it out here

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Dec 14, 20202 min read

Why is Inbound Marketing important?

Questioning why is Inbound marketing important

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Nov 18, 20203 min read

What does 'Positioning' by Al Ries and Jack Trout teach you?

Is positioning just limited to differentiating or does it go way beyond to capture your consumer's mind?

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Oct 19, 20208 min read

Coffee chat with Siddharth Kapur

A casual conversation on a journey to discover marketing as Siddharth's career and guidance to the young professionals

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Oct 17, 20208 min read

Coffee Chat with Saurabh Bajaj-II

A continuation to our conversation with Saurabh Bajaj- Head of marketing of Britannia's dairy division

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Oct 16, 20201 min read

Consumer Behaviour- Asian and Italian Market

The project is to gauge consumer behavior by doing direct interviews of consumers from different cultural backgrounds

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Oct 15, 20201 min read

Snackpot- Product Market Launch Strategy Project

A product marketing launch strategy project to revive a small business after COVID-19

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Oct 8, 20201 min read

Opportunities For Skin & Personal Care

A project to gauge how consumer behavior is shifting towards E-commerce and what do they really look while choosing a brand for themselves

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